Case study · AI sales productivity
Leexi.ai / leexi.ai
Building a scalable sales engine from day one.
Leexi.ai, an AI-notetaking platform for sales teams, needed a structured sales process and the tools to scale it. Within six months, a revamped strategy produced a strong pipeline and consistent SDR performance.
ARR pipeline generated
within six months, with consistent SDR performance
Client
Leexi.ai
CEO
Xavier Lombard
Stage
Early-stage startup
Buyer
Sales operations and leadership
Channels
SDR-driven outbound
Engagement
Automated Outbound and sales strategy
The Challenge
Four new SDRs, no process to run.
Leexi.ai was early-stage and lacked a structured sales process and materials. With four new SDRs joining, there was an urgent need for scripts, assets, and prospecting frameworks. The toolstack was underperforming, and the CRM limited what the team could do. Scripts and processes were inconsistent, and pipeline growth was limited.
The Solution
A playbook, the right tools, and sprint validation.
We reworked the SDR scripts and built frameworks for discovery and demo calls, then developed brochures, demo decks, and use cases to support outreach. A sprint-based culture let the team validate verticals in a 2 to 6 week window. We migrated from Pipedrive to HubSpot for better integration with tools like Lemlist and Overloop, and leveraged a network of sales leaders to book 20 initial meetings that refined the motion.
The Results
ARR pipeline generated
within six months, with consistent SDR performance
- €720KARR pipeline generated in six months.
- €15Kaverage deal size, with one €500K ARR opportunity.
- 20initial meetings booked to refine the motion.
- 2 to 6 wksto validate each new vertical via sprints.
Leexi.ai's rapid transformation in such a short period is impressive. The redefined sales approach, coupled with new tools and materials, gave our SDR team the structure and support they needed to hit their targets consistently.