A 3.5x ROI outbound engine, without hiring a sales team.

The Company

Sophisticated strategy, no capacity to run it.

Wenite builds software that helps HR service providers scale client work without scaling headcount. Average contract value sits around €10K ARR, and the buyer is a busy consultant who is skeptical of yet another software pitch.

Jasper Dezwaef, co-founder and CEO, is a believer in data-driven sales. As he puts it, it is not about belief, it is just how it needs to be done. The problem was never the strategy. It was having the capacity to run it with only two commercial people.

The Approach

Three channels, instrumented as one system.

The engagement kicked off in October 2024 with an aggressive onboarding timeline. Within weeks campaigns were live and the first meetings were on the calendar. LinkedIn reached 1,760 people at a 33.6% connection rate and 8.8% reply rate. Email engaged 3,536 contacts at an 8.46% reply rate, 18% of them positive. Calling added 500+ dials.

This was not spray and pray volume. Each channel fed data back into the system: what messaging resonated, which triggers drove responses, where the ICP actually engaged. One key learning was that Wenite's story landed powerfully in live conversation but not as cleanly in writing, which drove continuous iteration on the copy.

The Bigger Picture

A machine that gets smarter with every loop.

The partnership created a feedback loop: outbound conversations generated market intelligence, which refined the positioning, which improved the outbound, which generated better conversations. That infrastructure now exists as a foundation Wenite can build on. For a 7-person company with two commercial profiles, that is the difference between hoping for pipeline and engineering it.