Case study · AI meeting intelligence
Demodesk / demodesk.com
16 qualified meetings in 2.5 months, without an SDR.
Demodesk, a Y Combinator-backed AI meeting intelligence platform, partnered with us to build a scalable outbound motion without hiring SDR headcount. The engagement generated qualified pipeline within weeks while requiring minimal internal time.
qualified meetings
in 2.5 months, 100% converted to opportunities
Client
Demodesk
Headquarters
Munich, Germany
Buyer
Frederick Meiners, Head of Sales
Target market
Digital sales teams, 10+ reps
Channels
Email, LinkedIn
Engagement
Automated Outbound, from January 2025
The Challenge
Resources, expertise, and tools they could not stand up alone.
Demodesk had a one-person commercial motion and no in-house SDR infrastructure. Building that internally was a large, slow investment. What they wanted was a low-risk way to experiment with outbound and see real pipeline, without committing to headcount before the motion was proven.
The Approach
A proven system, run for them.
We stood up the outbound engine and ran it as a done-for-you motion targeting digital sales teams at SaaS companies with 10 or more reps. The model required about 30 minutes a week of Demodesk's time. Six qualified meetings landed inside the first two weeks, and the motion kept producing from there.
The Results
qualified meetings
in 2.5 months, 100% converted to opportunities
- 16qualified meetings in 2.5 months of active campaigns.
- 100%converted to ICP-fit opportunities.
- 30 minof internal management time per week.
- 0SDR headcount required.
For us, it was a combination of needing resources, expertise, and the tools that we couldn't put into place ourselves. We managed to land six meetings in the first two weeks.