Outbound systems for B2B software
The systems that make outbound work.
We map your market, build the engine in your stack, and activate it. We run it for you, or your team runs it with our engine behind them.
Proven across 25+ B2B teams.
Ambassify
Wintro
Spotable
Yields
The problem
Outbound shouldn't depend on two good reps.
Most teams have a few reps who book meetings and many who don't. Everyone builds their own list. Signals land in nobody's inbox. What works never gets copied or scaled.
- 01One market map every rep works from.
- 02Leads researched and ready before they reach a rep.
- 03A shared signal engine that tells the right rep when an account is ready to buy.
How it works
Map. Build. Activate.
Most outbound starts at step three. That's why it stops working by month six.
- 01 Map
Know your market before you pick a motion.
Every account that fits, the people who buy, and the moment they're ready. Built with our market mapping engine: company registries, local sources and the usual databases, combined into one map and pushed into your CRM.
- 02 Build
Wire the engine into your stack.
Enrichment, scoring, signals, sequences and routing, built in your CRM and tools. Playbooks copied from the reps who win, so everyone starts from what works.
- 03 Activate
Activate it, two ways.
We run itEmail, LinkedIn, and a call on every positive reply.
Your team runs itSignals fire into your CRM, lists are ready to work, and we tune the engine with you.
Every outcome feeds back into the map. Who bought, who didn't, and why. The engine gets sharper every month.
See the full processWhat we build
Pick a motion. See the engine behind it.
Every engagement is built from the same parts. Choose a use case to see how we wire it up.
Your whole market, mapped.
Every account and decision maker in the countries you sell into, tiered and assigned before a single message goes out.
Inputs: Your ICP and TAM, Every country you sell into, Decision makers to find. Outputs: Tiered accounts, Verified contacts, Territories in your CRM.
A live map of your market, in your CRM
How it runs
- 01Define your ICP and TAM
- 02Source every matching account, per country
- 03Find and verify the decision makers
- 04Tier and segment by fit and timing
- 05Assign to reps and sync to your CRM
22 live systems, plus 5 on the roadmap, across the full customer journey.
See every system we buildWho it's for
Built for B2B software companies with a real offer and a market you can name.
Whether nobody owns prospecting yet, or your team needs one system everyone works from.
Why us
Why sales teams build with us.
- 01
Built by a sales rep, for sales teams.
We sold software before we built systems. Everything we ship is made for the rep who has to use it and the leader who has to hit the number.
- 02
GTM strategy as the backbone.
Every system starts from your ICP, your market and your motion. Tools come second.
- 03
No black box.
You see every list, signal, sequence and result. Nothing hides in our accounts, and you always know why an account was picked.
- 04
Proven playbooks, white-glove delivery.
A methodology, playbooks and systems already proven with our clients, set up and tuned with you. Not handed over as a manual.
- 05
Connected to your CRM and tools.
Built in your own stack, so the data and the system stay yours, whoever runs it.
Proof
Currently running live.
Not positive replies. Not meetings booked.
Market coverage, reps hitting target from the same engine, and revenue that came from outbound.
In their words
Proof, straight from the founders.
The people who trusted us with their pipeline, on what changed.
“Three words: partnership, human, delivery. Plus the fun of actually pushing through the KPIs together.”
Read the DOTS story“It had to outperform what we did with other partnerships, and at the moment that's really true.”
“I was impressed by the speed of implementation. Meetings were booked in our first two weeks.”
“A combination of resources, expertise, and the tools we could not put into place ourselves.”
“It felt like they don't just talk the talk. They walk the talk.”
Pricing
Two ways to work together.
Priced to your market and your motion. No per-lead pricing, no surprises.
Retainer + success fee
A monthly retainer, plus a fee per booked meeting.
For teams where no one owns prospecting yet. We build the system and run it, calling included.
Monthly retainer
Scoped to the systems we build and run with you.
For teams with BDRs or AEs. We build the system your whole team works from, and keep it sharp.
Why we exist
Outbound should be engineered, not hoped for.
Olivier started automating his own prospecting in 2019, as a BDR selling software. That system is now proven across more than 25 B2B teams. These days Olivier runs the company, and the team runs the engine.
FAQ
Questions, answered.
Do you only do outbound?
No. We build the systems behind it: the market map, the data in your CRM, the signals and the playbooks. We can run the outreach, or your team can.
We already have BDRs. Why you?
Because most BDR teams work from their own lists and their own instincts. We give every rep the same map, the same ready-to-work leads and the same signals, so results stop depending on two people.
Why map first?
Because the motion that fails is usually aimed at the wrong list. In small European markets every account you burn with a lazy sequence is gone.
Do we own what you build?
Yes. It lives in your CRM and tools.
How fast until we see results?
First campaigns are live within 15 days, unless we scoped the project differently.
What does it cost?
Done for you is a monthly retainer plus a success fee per booked meeting. GTM systems is a monthly retainer based on scope. We share exact numbers on the call, after we've looked at your market.
On YouTube
Watch us build the systems, start to finish.
This B2B SaaS outbound system took me 7 years to build
The state of GTM engineering in 2026
Stop targeting by job title. Do this instead
How to book more qualified meetings without increasing headcount
B2B SaaS companies can't trust their CRMs (here's why)
Cold email is not dead, your targeting is: predictive GTM in the AI era
Build the system that makes outbound work.
A free GTM audit: we map a slice of your market and show you where outbound would land first.