Robovision

About the Client

Company Name: Robovision

Industry: Vision AI and Machine Learning

Size: series A scale-up.

Mission: Robovision aims to make AI accessible to all stakeholders, empowering experts in various fields (e.g., factory operators, engineers, physicians) to create and train dynamic AI solutions independently.

The Challenge

Robovision had hired SDRs to address low pipeline growth but struggled with inefficiency in outbound efforts. The SDR team was burdened with manual tasks like data entry and list building, which reduced their effectiveness in reaching growth targets. Additionally, there was a lack of internal alignment across vertical approaches, leading to inconsistent outbound strategies and underutilization of tools.

These inefficiencies were impacting the sales development team’s ability to focus on high-value tasks, delaying progress on pipeline generation and market penetration.

The Solution

Outbound Catalyst introduced a structured outbound playbook tailored for Robovision. The approach included:

• Data Management and List Building: Outbound Catalyst took over operational tasks such as data processing and list building, freeing up SDRs and Market Directors to focus on outreach.
• Alignment Across Verticals: A standardized outbound lead generation process was implemented, allowing for scalable and more effective campaigns.
• Use of AI and Automation: AI-powered tools were integrated into the process, enabling SDRs to prioritize leads efficiently and personalize outreach.
• Content Strategy: The team helped align content usage with the buying phase, ensuring SDRs had the right materials for each vertical and stage.

The Results

Quantitative Outcomes:

• 760 domains were enriched for data points.
• 11 campaigns launched, contacting 1,400 leads, with a 46% open rate and a 50% meeting booking rate.
• On LinkedIn, 122 leads were contacted with a 23% acceptance rate and 11% reply rate.

Qualitative Outcomes:

• Robovision’s SDRs and Market Directors saved days per month due to improved list-building and data management processes.
• There was a significant appreciation from Robovision’s Head of Marketing for the external insights brought by Outbound Catalyst.
• Outbound processes were standardized across verticals, resulting in a more focused and efficient pipeline-building strategy.

Client Testimonial

“Because of our growing SDR team, we felt a high need to structure things and create alignment between different vertical approaches. Outbound Catalyst is helping us build an outbound playbook for Robovision. They really excel at data. List building has no secrets for these people.”

— Head of Marketing, Robovision

Key Takeaways

• Standardizing outbound lead generation is essential to scaling SDR teams and improving pipeline growth.
• Aligning vertical approaches and automating data management tasks can significantly enhance outbound efficiency and productivity.
• Leveraging AI-driven tools in outbound processes improves lead qualification and personalization at scale.

Next Steps

Robovision continues to work with Outbound Catalyst to refine their outbound strategies and explore further automation opportunities to support future vertical growth.