Case study · ERP for construction
Robaws / robaws.com
Two and a half years of always-on outbound, and a compounding engine.
Robaws, a leading ERP for construction and installation businesses, has been a partner for over two and a half years. What started as a way to grow without overextending the sales team became an always-on engine: their full market mapped, qualified meetings booked every month, and their inbound handled too.
net new ARR closed
across inbound and outbound over 2.5 years
Client
Robaws
Headquarters
Belgium
Target markets
Belgium and neighboring markets
Buyer
Construction and installation businesses
Channels
Email, Calling, Inbound handling
Engagement
Automated Outbound, 2.5 years and running
The Challenge
Inbound and word of mouth had hit a ceiling.
Robaws relied heavily on inbound and referrals, which were not enough to hit their growth targets. Low brand awareness in new regions and the operational strain of handling inbound follow-up, which took a full-time role, were holding them back. They needed proactive reach, less follow-up load, and faster awareness in new markets.
The Engine
A proven motion, running month after month.
We mapped Robaws' full market and built an always-on outbound engine on top of it. It consistently books 10 to 15 qualified outbound meetings a month, and adds around 100 outbound deals to the pipeline every year. On top of that, we took over their inbound, booking roughly 40 inbound meetings a month and freeing up their SDRs' time.
The engine compounds. Beyond meetings, it generates market feedback on which tools their prospects use, feeds their inbound, and gives them a repeatable, predictable motion they can build on. Since starting with us, Robaws has hired two additional full-time salespeople to keep up.
The Outcome
One of Europe's fastest-growing companies.
Robaws has been named to the Financial Times' list of Europe's fastest-growing companies two years running, and is consistently ranked among the fastest-growing companies in Belgium. Their growth is theirs, but the always-on outbound engine we build and run is part of what powers it.
The Results
net new ARR closed
across inbound and outbound over 2.5 years
- €2Min net new ARR closed across inbound and outbound.
- €1.5M+in outbound-driven pipeline across two and a half years.
- 10 to 15qualified outbound meetings booked every month.
- ~40inbound meetings a month handled, freeing up SDR time.
- 2 hiresadditional full-time salespeople added to keep up.
- FT listEurope's fastest-growing companies, two years running.
OC stepped that up with AI-driven content so we can take a step back on the manual part. It had to outperform what we did with other partnerships, and at the moment that's really true.