About

Outbound should be engineered, not hoped for.

Most B2B companies don't have an outbound problem. They have a system problem. We build the systems that make outbound work. Run by us, or by your team.

GTM projects delivered: 25+
Qualified meetings booked: 2,500+
Sales hours given back to reps: 10,000+

How it started

From overpaid BDR to the engine behind 25+ sales teams.

2019
Selling sales AI, drowning in admin.
Olivier started in SaaS sales. Pipeline had to happen next to calls and closing, so he started automating his own list building, sequences and follow-ups.
2020 to 2023
Taking early-stage tech companies to 1M ARR.
He joined several startups as the first effective salesperson and built the outbound process each time. Then he went fractional, and noticed most of the job was still list building.
2023
Outbound Catalyst starts.
"I was an overpaid BDR." He found Clay, turned the manual work into a system, and started running it for other teams.
Today
The team runs the engine. Olivier runs the company.
A team in Portugal that maps markets across Europe, builds the engine in each client's stack, and runs it with them.

What we believe

Three things we won't compromise on.

01
Map before motion.
The channel is the last decision, not the first. In small European markets, every account you burn is gone.
02
You own the engine.
Everything lives in your CRM and tools. If we leave, the system stays.
03
What works gets copied.
Your best rep's playbook becomes everyone's starting point, not a secret in one person's head.

The team

The people who run the engine.

Olivier Tytgat
Founder and CEO · Map
Runs Outbound Catalyst alongside the team.
LinkedIn
Alejandra Portillo
Head of Delivery · Activate
Owns client outcomes, from onboarding to booked meetings.
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Royal Godwin
GTM Engineer · Build
Builds the technical engine: data, enrichment, scoring, sequencing, and routing inside the client's stack.
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Daan Pruijssers
Head of Product · Build
Turns what works in delivery into repeatable product and internal tooling, so the engine scales.
LinkedIn
Charlene H.
BDR · Activate
Runs campaign follow-up and keeps live conversations moving toward booked calls.
LinkedIn
Rokubot
AI assistant
Inspired by Roku, our founder's dog. Lives in Slack, always ready to play and to assist wherever needed. Good boy.
You?
Open applications
We are always up for meeting people who like building systems that book real meetings. Tell us what you would want to run.
See open roles