- 01
Post and engage daily on LinkedIn
- Spend 10 min writing one short post on a pain point, story or lesson
- Spend 10 min leaving thoughtful comments on 10 posts from ICP decision-makers
- Track who engaged in a simple Notion table
- 02
DM everyone who engages
- Spend 10 min a day messaging anyone who liked or commented
- Open with a question: "Saw you engaged with my post. Curious, how do you handle [pain point] today?"
- Keep it to one question, no pitch
- 03
Embed in 3 communities
- Join 3 relevant Slack, Discord or Reddit communities
- Monitor daily and jump into 2–3 threads a week with specific advice
- Budget about 2 hours a week in total
- 04
Answer FAQs with short Looms
- Keep a swipe file of questions that come up again and again
- Record three 90-second Looms answering them on the free plan
- End each one with: "Happy to dive deeper on a quick call if it helps."
- 05
Build a list for free
- Search LinkedIn with free filters: role, industry, company size
- Export up to 1,000 profiles into a Google Sheet with Phantombuster
- Find emails using free trials of Prospeo, BetterContact and Icypeas
- 06
Send founder-led cold email
- Start a free trial of Instantly, Smartlead or Lemlist
- Send from a secondary domain, never your main one, and warm it up first
- Ramp up slowly toward 100 personal emails a day
- Subject: "Quick question, [Name]"
- Body: note their role, ask how they handle [specific pain point] today, offer to share results from early users
- 07
Run a weekly feedback loop
- Track which posts lead to DMs and calls
- Track which community threads lead to DMs and calls
- Track which cold emails lead to replies and calls
- Refine your messaging and product every week from these conversations
Tools mentioned
- Notion
- Slack
- Discord
- Loom
- Phantombuster
- Google Sheets
- Prospeo
- BetterContact
- Icypeas
- Instantly
- Smartlead
- Lemlist
- Gmail