- 01
Set up a profile that converts
- Use a clean, professional photo where your face fills most of the frame, no AI images or filters
- Write a headline about the result you deliver for them, not about you
- Put your value proposition and one call to action on the banner
- Structure the About section: who you are, who you help, what you do, results, call to action
- Point the Featured section at one action only: a landing page or a lead magnet
- 02
Define your ideal network
- Write down your ICP: industry, job title, location, company size and buying triggers
- Use LinkedIn search filters to find people who match
- Open each profile before connecting and check fit and recent activity
- Prioritize people with 500+ connections or who posted in the last 90 days
- 03
Send connection requests with a note
- Always add a short note, for example: 'currently connecting with other {{role}} in {{region}}'
- Aim for a 40–50% acceptance rate and replies from 10–15% of accepted requests
- Send a handful of requests every day in a 15–30 minute block
- Automate the sequence with Lemlist and scale activity up gradually
- 04
Engage profile visitors and new connections
- Check 'Who viewed your profile' and look for patterns in roles and industries
- Send a short, personal welcome message to new visitors and connections
- Follow up after 3–4 days if there is no reply
- If visitors fall outside your ICP, adjust your content
- 05
Run DMs with Tease, Tickle, Tug
- Tease: open with something specific about them, like a recent post
- Tickle: give value right away, a tip, a resource or a short Loom video
- Tug: end with an open question that invites them to share
- Never pitch early, and personalize until the message makes them feel special
- Reply to inbound DMs fast (same day), be patient with outbound ones
- 06
Follow up and book the call
- Wait a few days to a week, then follow up with something new, not 'just following up'
- Track every conversation in a simple CRM or sheet
- Propose a call only once they ask questions or show sustained interest
- Keep the ask small, for example a quick 15-minute chat
- 07
Post content that builds authority
- Pick 3–5 content pillars that match the problems your ICP has
- Post at least 2–3 times per week using Hook, Value, Action
- Write 'How I' posts about outcomes you achieved, not generic 'How to' posts
- Spend 10–15 minutes a day commenting with substance on your audience's posts
- Reply to every comment on your own posts
- 08
Measure weekly, adjust monthly
- Log profile views, connections, followers, engagement, reply rate and leads in a sheet every week
- Double down on the post types and messages that convert
- Review the month, then update your content calendar and outreach
Tools mentioned
- Lemlist
- Loom
- Google Sheets
- OctopusCRM
- folk CRM