- 01
List the influencers your ICP follows
- Identify thought leaders in your industry who attract your ICP
- Add customers who post and get high engagement
- Put their LinkedIn profile URLs in a Clay table
- 02
Enrich their posts, not their profiles
- Skip profile enrichment entirely
- Extract each person's LinkedIn username with a formula
- Use the username to enrich their latest LinkedIn posts
- 03
Schedule the table to run daily
- Set the table to auto-update every day in table settings
- Run it after 4 PM, when most influencers have posted
- Keep the run time consistent so updates arrive on schedule
- 04
Write posts to a second table
- Send each retrieved post to a separate posts table
- Summarize every post with an AI column so you can scan topics fast
- 05
Pull the latest comments via API
- Call a LinkedIn data API to fetch recent comments on each post
- Watch pagination limits (for example 50 items per page)
- Add your own API key, or use Clay's native enrichment with Clay credits
- 06
Enrich and qualify the commenters
- Build a final table of commenters enriched with real-time data
- Check connection status with you
- Check business type and exclude what does not fit (for example service businesses)
- Use formulas to mark each lead relevant or not against your criteria
- 07
Route qualified leads to outreach
- Push qualified leads into an email campaign
- Or reach out to them on LinkedIn
- Review your qualification criteria regularly as your goals change
Tools mentioned
- Clay
- RapidAPI (Professional Network Data API)