Leexi

About the Client

Company Name: Leexi.ai

Industry: AI-driven Sales Productivity Tools

Size: Early-stage startup

Mission: To make AI-powered meeting transcription widely accessible and be the leader in European language transcription accuracy, helping sales teams reduce time spent on follow-ups.

The Challenge

Leexi.ai, being in its early-stage phase, lacked a structured sales process and essential sales materials. With four new SDRs joining the team, there was an urgent need to develop scripts, sales assets, and frameworks for prospecting. The absence of a streamlined outbound process and limited CRM capabilities hampered the efficiency of sales efforts. Additionally, the company’s toolstack was underperforming, limiting the SDR team’s potential to integrate advanced sales engagement tools.

Key challenges included:

• Inconsistent sales scripts and processes.
• Lack of sales materials such as brochures, demo presentations, and use cases.
• Limited pipeline growth and ineffective outbound strategies.
• Outdated CRM and insufficient integration with modern tools.

The Solution

To address these challenges, several key initiatives were implemented:

• Sales Playbook Development: The sales scripts for SDRs were reworked, resulting in consistently high performance. Frameworks for discovery calls and demo calls were created to guide the sales team through the buyer’s journey.
• Sales Materials: New brochures, demo presentations, and use cases were developed to support SDRs and Account Executives in their outreach efforts.
• Sales Sprints: A sprint-based sales culture was introduced, allowing the team to validate verticals quickly, typically within a 2-6 week window.
• CRM Migration: A shift from Pipedrive to HubSpot was initiated to enable better tool integration, including tools like Lemlist and Overloop. This allowed for more efficient outbound campaigns and tracking.
• Outreach Campaigns: A network of sales leaders was leveraged to book 20 initial meetings, providing insights to refine the sales motion further.

The Results

Quantitative Outcomes:

• A pipeline potential of €720K ARR was generated within six months.
• An average deal size of €15K was established, with one potential deal valued at €500K ARR.
• SDRs consistently hit targets after reworking sales scripts and adopting a structured outbound sales process.

Qualitative Outcomes:

• SDRs were equipped with new sales materials, leading to more confident and impactful prospecting.
• The sprint-based approach allowed the team to rapidly validate and refine verticals, improving targeting accuracy.
• The migration to HubSpot streamlined the sales process, offering better integration and automation for outreach tools.

Client Testimonial

“Leexi.ai’s rapid transformation in such a short period is impressive. The redefined sales approach, coupled with new tools and materials, gave our SDR team the structure and support they needed to hit their targets consistently.”

— Xavier Lombard | CEO, Leexi.ai

Key Takeaways

• Early-stage companies benefit significantly from developing structured outbound sales processes, even in non-linear environments.
• Regular sales sprints provide invaluable feedback and quick validation of potential verticals.
• Upgrading CRM systems and integrating the right sales tools can greatly enhance the performance and alignment of SDR teams.

Next Steps

Leexi.ai will continue refining its sales processes while expanding the SDR team and exploring new verticals validated through the sprint culture. Additional integrations with AI tools will further optimize their outbound outreach efforts.

About Leexi.ai

Leexi.ai is an AI-driven platform designed to take the burden of meeting follow-ups off sales teams. Their mission is to make AI-powered meeting transcription widely accessible, with a special focus on European language transcription accuracy, empowering sales teams to focus on selling.